Oppy

Product design, 2025

We designed Oppy, AI assistants for real estate businesses. The assistants answer leads by text and chat, book appointments and follow up, and a person can step in at any point.

Send bulk message

To 5 contacts. Replies are handled by your Oppy. Use {name} for each person's first name.

Send from Darlene Robertson
Write one message, or keep this one, and create drafts. Nothing is sent yet.

Where they were

Real estate businesses lose leads while they're out with clients. Someone asking about a home wants an answer and a viewing time right away, and if they don't get one, they message another agent.

Oppy was built for this, and it worked. You could build an assistant and have it message your leads. The founders wanted it simpler, so a new customer would see what it could do for them much sooner.

The decision

Meet your assistant before you've finished signing up. The founders pictured each one as a new member of staff, with a name, a role and a badge. We designed the onboarding around that. A new customer enters their website, and Oppy learns the business from it. It builds a first assistant that already sounds like the business, which the customer can try while their account is set up.

Signing up: give it your website, meet your new assistant, and try it while it learns your business.
Signing up: give it your website, meet your new assistant, and try it while it learns your business.

What we designed

We started with onboarding on the phone, then designed the web app behind it. There you set up each assistant, follow its conversations and contacts, and send outreach in bulk.

Katherine Moss

KatherineHi, is the two-bedroom on Elm Street still available?

OppyHi Katherine, it is. There are viewings on Thursday at 5pm and Saturday at 11am. Shall I book one?

Let Katherine reply and Oppy answers. Turn Assistant reply off, and the next message waits for you, with a draft one tap away.
Contacts as designed, mid-send: the people picked, and the drafts being written in the corner.
Contacts as designed, mid-send: the people picked, and the drafts being written in the corner.
The drafts inbox: each contact's draft, ready to check one by one or deliver all at once.
The drafts inbox: each contact's draft, ready to check one by one or deliver all at once.

How we worked together

We worked with Oppy for three months, February to April 2025. We designed everything from the first onboarding screen to billing, and Oppy's team built it.

More work

  • DecorXTwo products became one AI platform, now used by Wayfair.
  • MomentA space for each creator's community, before Patreon bought it.
  • MirascopeAn LLM tool that judges every answer right beside it.